Reaching your market

Creative Out Of Home - Thinking outside the box and being creative.

Out of home may be the world’s oldest advertising medium, but that doesn’t mean it has to be old-fashioned. Brands in Zimbabwe are becoming increasingly creative with their out of home campaigns (we are talking 3D billboards, interactive bustops, solar powered bustops shed jus to mention a few).

Such ads, provide meaning to the brands and allow consumers to learn more about the product by engaging with it. This creative approach generates a conversation around the product and compels the consumer to buy.

Businesses, and pretty much anyone who is selling anything, needs to be thinking of innovative ways to constantly improve their creative marketing strategies.

In the past, business was all about numbers. These days, while the books still need to balance, the entire landscape of the business world has changed. To thrive in this competitive environment, companies should be putting the same level of thought and energy into developing their creative marketing ideas as they do with their metrics.